The Title Tag
The title tag may be the most important tag within your web page html.
Open your favorite search engine and search for any phrase. The search engine will display its results using the following format:
"A Bold Line To Click"
"Several lines that describe the web page"
"A Bold Line To Click" will be the text within the title tag of that page. The title tag therefore becomes the first element of your page that influences your viewer. The viewer will click on the results that emotionally appear to answer their "search reference phrase."
Researching that title link indicates that search engines display 65 characters or less and truncate longer title tags using 3 dots. Search engines also will give the title tag a higher value if the words also appear in the text of the page. In fact, many search engine experts believe that the search engine will devalue the page if the title tag words do NOT appear in page text.
To change or create your title tags is usually as simple as choosing "page properties" within your web site creation software and adding the correct text. If you don't change the tag it may default to the first words on the page, use a generic phrase such as "new page", or leave it blank.
Choose a key word phrase or even a few phrases from your page text. Edit the phrases by removing generic adjectives, non-valued words, or even your company name. Remember to keep the final text to 65 or less characters. The resulting tag should be the search terms that you believe someone would use to find this page in a search engine.
The title tag will not guarantee that a page will climb to the top of the search rankings, however it guarantee that you have 2 chances. One, if it does show up in search results, the viewer will know what the page is about and offer them a good opportunity to click on your page. Two, the search engine will "read" your title tag, find the same key words on the page, and the title tag will be a positive influence within the search engine matrix.
John Henderson
www.inetmarketing.com
Open your favorite search engine and search for any phrase. The search engine will display its results using the following format:
"A Bold Line To Click"
"Several lines that describe the web page"
"A Bold Line To Click" will be the text within the title tag of that page. The title tag therefore becomes the first element of your page that influences your viewer. The viewer will click on the results that emotionally appear to answer their "search reference phrase."
Researching that title link indicates that search engines display 65 characters or less and truncate longer title tags using 3 dots. Search engines also will give the title tag a higher value if the words also appear in the text of the page. In fact, many search engine experts believe that the search engine will devalue the page if the title tag words do NOT appear in page text.
To change or create your title tags is usually as simple as choosing "page properties" within your web site creation software and adding the correct text. If you don't change the tag it may default to the first words on the page, use a generic phrase such as "new page", or leave it blank.
Choose a key word phrase or even a few phrases from your page text. Edit the phrases by removing generic adjectives, non-valued words, or even your company name. Remember to keep the final text to 65 or less characters. The resulting tag should be the search terms that you believe someone would use to find this page in a search engine.
The title tag will not guarantee that a page will climb to the top of the search rankings, however it guarantee that you have 2 chances. One, if it does show up in search results, the viewer will know what the page is about and offer them a good opportunity to click on your page. Two, the search engine will "read" your title tag, find the same key words on the page, and the title tag will be a positive influence within the search engine matrix.
John Henderson
www.inetmarketing.com
posted by John Henderson at 2:05 PM
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